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Remembering The Martyrs of 26/11 : Mumbai Terror Attack
Role of Event Management Companies in Changing the Face of Society

Remembering The Martyrs of 26/11 : Mumbai Terror Attack

Even after 14 years of the 26/11 attack on my country, it is still alive in our hearts. It still seems like yesterday when we think about that darkest night in the history of India. For three consecutive days, the city of Mumbai was engulfed in terror. Even though we saw the attack on news channels, we felt it very personally.

Our eyes were filled with the sight of innocent lives being sacrificed in front of us. Many security personnel, civilians and foreigners lost their lives and it felt like a very personal loss. The pace of time is definitely speeding up, but we will not forget and forgive.

The 26/11 attack continues to be an emotional & painful moment for a lot of us even after years. While India has been the victim of terrorism before, this attack revealed the country's vulnerability and raised many questions about security. We pray that such incidents will never occur again. It was our NSG commandos' intelligence and our security personnel's willingness to risk their lives and saved many from death. The NSG commando and Mumbai Poilce made supreme sacrifices in the line of duty. We on the behalf of whole nation salute their bravery.

In response to the November attacks, the Indian government established important new institutions and legal mechanisms to combat terrorism. As our army guards us vigilantly, we feel more secure today, whether you're at a mall or in the metro. Regardless of whether it be food, music, or culture, we are an event organization that celebrates everything about life. In addition, we are one such event organization that acts as the conduit between a common man and a person who sacrifices everything on the border to ensure the security of the nation.

For the martyrs and their families, since 2017, we have organized commemorative events such as "26/11 Memorial Day: We Won't Forget, We Won't Forgive" & "Run For Security: A Run Honoring The Martyrs and INDIAN Army”. We got overwhelming support from the fraternity. The first edition of RFS witnessed the participation of over 15,000 people.

It is heartwarming to meet the families, Ms Vaishali Omble (daughter of Shaheed Tukaram Omble) Mrs Tarabai Omble (Wife of Shaheed Tukaram Omble), Mr. K. Unnikrishnan & Mrs Dhanalakshmi Unnikrishnan (parents of Major Sandeep Unnikrishnan) of these heroes who are proud of how their father and son served our country.

Remembering our Brave hearts

Remembering the martyrs of 26/11, we honour the innocent victims and the brave hearts who gave their lives in the #mumbaiterrorattack 14 years ago on #26/11.

During #OpBlackTornado, Major Sandeep Unnikrishnan was in charge of the team tasked with flushing out terrorists. Prior to making the supreme sacrifice, he fought valiantly to the end. He saved the lives of his men & Shaheed Tukaram Omble ji is one of the greatest sons of our soil. No words or awards can describe the courage, presence of mind, and selflessness demonstrated by him on that day.

As our army guards us vigilantly, we feel more secure today, whether you're at a mall or in the metro. Regardless of whether it be food, music, or culture, we are an event organization that celebrates everything about life. In addition, we are one such event organization that acts as the conduit between a common man and a person who sacrifices everything on the border to ensure the security of the nation.

We weren't afraid then, and we won't be afraid now.

#JAIHIND

Authored by:

Kaifi Bharti - Founder, Heights Group

Co-Authored by:

Shivani Kanojia - Marketing & Communications, Heights Group

Role of Event Management Companies in Changing the Face of Society

Society is quite vigilant and aware of the prevailing scenarios today. However, there’s always a scope for learning a bit more and contributing to its improvement by small acts of generosity. Social awareness is one such important aspect that can bring a positive change in society by helping one another. This can be of great value for uplifting others as well as learning from one’s experiences.

Event Organisers are playing a key role in this aspect through several awareness campaigns and agenda-centric events that grab the attention of a massive crowd towards a concern through impactful events.

There are a number of acts that are capable of enlightening a huge crowd when presented in a well- organised manner. This organisation needs rich experience and resources to be executed well. Event management companies have emerged as a boon in this concern. Hosting multiple facilities along with numerous vendors and a surety of delivering quality services through one vendor or the other is the most important aspect of hiring them for events. Over the years, such companies have grown in the country as they have, one way or the other, simplified people’s work by conducting their events smoothly and efficiently, and also have been appreciated for the quality of work. However, the scenario is changing day by day. Today, event management companies not only execute the pre-planned conclaves but also ideate events that are capable of upgrading society and organise them in association with brands that serve the purpose efficiently. Owing to the efficient organisation of events, event management companies are reached out by renowned brands to collaborate and organise events that receive a footfall of people who wish to be a part of the cause.

Events organised to commemorate soldiers or families of martyrs can be one of the few ideas that have originated and been executed by such companies. The soul of such events is to pay gratitude and tribute to the brave men of the country who are always ready to stake their lives to protect their fellow citizens. Another similar idea is to organise awareness campaigns for the welfare and development of the specially-abled group of society. People need to be more empathetic towards such people and see them as equally capable and efficient amenities of the community.

Health camps are also a great cause to help the needy. Various facilities that are not available in remote areas can be presented for a few days through such camps, bringing huge benefits to the residents and elevating their healthy life. This is both practically and emotionally beneficial for them. Fundraising also comes along as a part of such events to help the downtrodden section of society and generate funds to help them cater to needs, including medical, educational requirements, shelters, etc.

Women's Empowerment is another significant cause that has gained massive popularity through events. It has brought around the achievements of women and the positions that they’ve achieved in society through their hard work and dedication, breaking the stereotypes of society. Talent shows are equally efficient events that bring out hidden talents from remote areas of the country. Such programs have given talented models, singers, dancers, theatre artists and even leaders to the country through good planning and execution.

All these aspects have revealed that event management companies have emerged as key players in society, ideating concepts that upgrade society and enhance the participants’ exposure to the world. They are capable enough of planning and executing events successfully and driving the attention of the community on such concerns that need to be treated as a priority.