Event Organisers are playing a key role in this aspect through several awareness campaigns and agenda-centric events that grab the attention of a massive crowd towards a concern through impactful events.

There are a number of acts that are capable of enlightening a huge crowd when presented in a well- organised manner. This organisation needs rich experience and resources to be executed well. Event management companies have emerged as a boon in this concern. Hosting multiple facilities along with numerous vendors and a surety of delivering quality services through one vendor or the other is the most important aspect of hiring them for events. Over the years, such companies have grown in the country as they have, one way or the other, simplified people’s work by conducting their events smoothly and efficiently, and also have been appreciated for the quality of work. However, the scenario is changing day by day. Today, event management companies not only execute the pre-planned conclaves but also ideate events that are capable of upgrading society and organise them in association with brands that serve the purpose efficiently. Owing to the efficient organisation of events, event management companies are reached out by renowned brands to collaborate and organise events that receive a footfall of people who wish to be a part of the cause.

Events organised to commemorate soldiers or families of martyrs can be one of the few ideas that have originated and been executed by such companies. The soul of such events is to pay gratitude and tribute to the brave men of the country who are always ready to stake their lives to protect their fellow citizens. Another similar idea is to organise awareness campaigns for the welfare and development of the specially-abled group of society. People need to be more empathetic towards such people and see them as equally capable and efficient amenities of the community.

Health camps are also a great cause to help the needy. Various facilities that are not available in remote areas can be presented for a few days through such camps, bringing huge benefits to the residents and elevating their healthy life. This is both practically and emotionally beneficial for them. Fundraising also comes along as a part of such events to help the downtrodden section of society and generate funds to help them cater to needs, including medical, educational requirements, shelters, etc.

Women's Empowerment is another significant cause that has gained massive popularity through events. It has brought around the achievements of women and the positions that they’ve achieved in society through their hard work and dedication, breaking the stereotypes of society. Talent shows are equally efficient events that bring out hidden talents from remote areas of the country. Such programs have given talented models, singers, dancers, theatre artists and even leaders to the country through good planning and execution.

All these aspects have revealed that event management companies have emerged as key players in society, ideating concepts that upgrade society and enhance the participants’ exposure to the world. They are capable enough of planning and executing events successfully and driving the attention of the community on such concerns that need to be treated as a priority.

Bharat is home to a myriad of ancient temples that stand as architectural marvels, embodying the rich cultural and spiritual tapestry of the nation. Rooted in the Sanatani culture, these temples showcase a harmonious blend of art, religion, and philosophy.

These sacred spaces encapsulate the essence of Sanatani tradition — a belief system deeply connected to spirituality, ancestral wisdom, and the eternal quest for the divine. The intricate craftsmanship, spiritual symbolism, and devotion embedded in these ancient structures continue to inspire awe and reverence, making them not just monuments of the past, but living testaments to India’s enduring soul.

Spearheaded by the visionary Kaifi Bharti, Founder of Heights Group, the film will be a cinematic homage to India’s temple legacy — showcasing these timeless architectural wonders that embody centuries of devotion, artistry, and civilizational wisdom.

It is a narrative that speaks not only to the eyes, but to the soul — a powerful message meant to resonate across generations, igniting a deeper understanding of heritage, humanity, and spiritual consciousness.

The Cannes showcase became a hub of vibrant dialogue as global luminaries engaged with the project’s narrative and philosophical depth. Noted academician and filmmaker Prof. Karl Bardosh, lauded the initiative, stating:

All these aspects have revealed that event management companies have emerged as key players in society, ideating concepts that upgrade society and enhance the participants’ exposure to the world. They are capable enough of planning and executing events successfully and driving the attention of the community on such concerns that need to be treated as a priority.

“Projects like ‘Ancient Temples of Bharat’ remind the world of India’s enduring contributions to architecture, spirituality, and storytelling. It is an immersive journey that fosters global cultural understanding.”
The overwhelming response underscored a universal truth: India’s cultural heritage is a wellspring of knowledge, beauty, and spiritual depth. Attendees left the Pavilion with renewed admiration for the profound legacy enshrined within India’s temple architecture.
For Heights Group, Ancient Temples of Bharat is not merely a project–it is a cultural movement. As Kaifi Bharti shared:
“India’s heritage is a gift to the world. Through our films, festivals, and initiatives, we aim to take the sacred stories of our temples, traditions, and timeless wisdom to every corner of the globe. This is just the beginning.”
Over the years, Heights Group has been instrumental in driving global cultural dialogue — from championing Indian classical arts on international platforms to fostering Indo-global business and creative collaborations. With Ancient Temples of Bharat, the Group reaffirms its mission to present India’s soul through stories that transcend borders.

Celebrating Cinematic Brilliance: Kennedy & I’m Not An Actor

Among the highlights was Anurag Kashyap’s neo-noir thriller Kennedy, starring Rahul Bhat. The film’s gritty narrative and Bhat’s raw, magnetic performance offered a powerful commentary on morality and alienation. Bhat, in particular, has emerged as one of the most promising faces of contemporary Indian cinema–a name now gaining traction beyond Indian screens. Rakesh Kul Address to Actor Rahul bhat and said you Act like the Great Rabart Da nero and done a outstanding job Also in focus was Aditya Kripalani’s I’m Not An Actor, which featured a masterclass performance by Nawazuddin Siddiqui, earning him the Best Actor award at NYIFF. Deeply influenced by European art cinema, Siddiqui’s portrayal brought a vulnerable honesty to the screen that captivated audiences and critics alike.

In a heartfelt moment at the festival, Kaifi Bharti, Founder of Heights Group, shared:

“It’s amazing to be here and witness how far Indian cinema has come on the global stage. NYIFF is more than a festival–it’s a celebration of our stories, our struggles, and our triumphs. The world is not just watching–they’re engaging with Indian narratives like never before.”
Bharti’s presence highlighted the growing synergy between creative entrepreneurship and cultural storytelling within India’s global media landscape. He also applauded the standout performances and direction that defined this year’s festival.
Speaking of Kennedy, Bharti noted the intensity and emotional depth brought forth by Rahul Bhat, calling it “one of the most searing performances to emerge from Indian cinema this year.” He further praised Anurag Kashyap’s fearless storytelling, stating that “Kashyap’s writing and direction once again push boundaries–layered, provocative, and uncompromisingly bold.”

Equally, he lauded Nawazuddin Siddiqui’s transformative portrayal in I’m Not An Actor, emphasizing how “Nawaz delivers a performance that’s quietly devastating–he doesn’t act; he dissolves into the role. It’s art in its purest form.”

Bharti concluded by reaffirming that these cinematic moments are not outliers, but part of a larger movement: one where Indian cinema is no longer content with being applauded–it’s ready to lead.

However, a new reality is setting in across the industry: filling space is no longer enough.

Despite high occupancy levels, many malls are struggling to maintain relevance and draw steady, quality footfall. The real challenge now lies in sustaining engagement—making retail spaces not just accessible, but attractive, entertaining, and emotionally resonant.

The Shift: From Shopping to Experience

The Indian consumer today is more connected, discerning, and value-conscious than ever before. Post-pandemic shifts and the rise of digital platforms have changed expectations fundamentally. People don’t just shop—they want to experience.

Retail spaces are now being judged not just by the number of stores, but by what else they offer:

• Can families spend their weekends here?
• Are there engaging pop-ups or cultural festivals?
• Is it Instagram-worthy?
• Is it interactive and inclusive?

“Today, it’s not just about retail anymore,” says Kaifi Bharti, Director at Heights Group.

“Customers want more—experiential zones, fashion runways, live events, innovation, festivals, immersive décor, and curated moments. The real game is driving the right audience to these properties—and that’s exactly what we focus on.”

The Industry’s Response: Experience as Strategy

The most future-forward malls are embracing this shift head-on. We’re seeing a significant rise in investments toward:

• Seasonal décor and festive campaigns
• Tech-powered installations and AR/VR zones
• Cultural events, fashion shows, and concerts
• Community-centric programs like wellness camps or kids' workshops

This transformation from a transactional model to an experiential one is no longer just innovative—it’s essential.

Many developers and mall management teams are now collaborating with specialized agencies to reimagine their properties as multi-sensory, multi-utility destinations. These partnerships aim to integrate strategic storytelling, localized engagement, and programming that drives both footfall and dwell time.

The Role of Creative Collaboration

One example of this shift in action can be seen in how companies like Heights Group have aligned with retail spaces across India and internationally. Rather than acting as vendors, such firms become creative partners—blending brand needs with visitor insights to curate meaningful in-mall experiences.

With over 15 years in the industry, Heights Group has worked across India, the Middle East, and North America, contributing to projects that go beyond aesthetics—delivering footfall strategies, community events, and turnkey experiential activations that add tangible value to tenant brands and property owners alike.

This type of collaboration represents a growing trend: experience-as-a-service for the retail sector.

From Metrics to Meaning
It’s no longer just about footfall numbers—it's about the quality of engagement. Who is coming, how long are they staying, and how are they interacting with the space?

Malls that answer these questions well are seeing a ripple effect:

• Higher tenant satisfaction
• Better brand positioning
• Greater revenue per visit
• Social media-driven amplification

Rethinking the Mall as a Cultural Engine

India’s demographic dividend—young, urban, and aspirational—means the potential for retail is vast. But this potential cannot be unlocked by square footage alone. Retail developers need to think beyond leasing and invest in long-term cultural capital. Whether through arts, technology, lifestyle programming, or community relevance, the future of retail is rooted in emotion and experience.

As India continues to rise as a global consumer powerhouse, the real winners in retail will be those who recognize that the next big opportunity isn't more space—it's deeper connection. And as an industry, we must be willing to ask:

Are we just managing property, or are we shaping places people truly want to be in?